Blog -  Sally-Ann Moffat

I served my early fashion apprenticeship in shoes, glorious shoes, moving into high fashion retail as a buyer, merchandiser and manager working with top New Zealand fashion labels. I have written for fashion magazines and the web, modelled both in print and on the catwalk, styled fashion shoots and presented numerous live TV segments on fashion and style. Over the years I have worked with the best in the biz (including Trinny and Susannah) and picked up tips and trade secrets that I love to pass on to others in the hope of making us a nation of incredibly well dressed, happy and ridiculously good-looking people. This space is where I’ll be sharing my musings on style, beautiful things and anything that tickles my fancy.
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By Sally-ann Moffat on Saturday, January 26, 2013 9:47 PM
Was it the sunshine? Was it the fast track? Perhaps it was the lucky punters? Whatever the reasons, Wellington Cup 2013 at Trentham on Saturday was superb.
By Sally-ann Moffat on Wednesday, January 23, 2013 9:46 PM
It is 363 days since the last Wellington Cup, which means we are about due for another one.
By Sally-ann Moffat on Wednesday, December 19, 2012 4:40 PM

I met with a potential new client today. She wants a make-over, a revive, a lift. We talked about her goals, her weight loss and more importantly her self esteem. I asked her about these things because while most of my clients book me because they want to look better, little do they know the work I do is not merely about appearance. It goes much deeper than that.

That got me thinking about what I’d like to give Kiwi women as a gift for Christmas:

The gift of abundant self esteem.

By Sally-ann Moffat on Wednesday, December 05, 2012 10:18 PM
Summer heralds not only bbq season, but it is also the advent of party season, race season and wedding season.  And, much like cooking on the bbq, when getting ready for a big event, the dressing is all important. For the flavour is in the garnishes and the seasonings.
By Sally-ann Moffat on Sunday, November 18, 2012 11:57 PM
I remember being glued to the television as a youngster watching the Miss Universe pageants with absolute admiration and awe. Selecting my own winners for each category and being hypnotised by the grace and elegance of what seemed to me to be the most beautiful women in the world.
By Sally-ann Moffat on Sunday, November 11, 2012 9:24 PM
When good love goes bad, the girl goes mad.
By Sally-ann Moffat on Thursday, September 27, 2012 11:53 PM
Laughter may be the best medicine but it has also proven to be the perfect accessory!
By Sally-ann Moffat on Wednesday, September 26, 2012 10:36 PM
Just got home from a sneak preview of Wellington's beloved World of Wearable Art Show.
By Sally-ann Moffat on Wednesday, September 12, 2012 11:32 AM
I can now add guinea pig to my resume. ‘Human guinea pig’ or perhaps ‘official beauty product tester’. Over the last three days I have been sampling a real life, brand new, never been seen before beauty product.
By Sally-ann Moffat on Monday, September 10, 2012 7:29 PM
Every rose does have its thorn. I have about 22 rose bushes in my garden. Each year they supply me with hundreds of glorious blooms. But when I do the math I realise that this must rapidly multiply into thousands thorns for me to dodge in my garden. A scary thought.
By Sally-ann Moffat on Monday, August 27, 2012 9:58 PM
When I am booked by a magazine to style people appearing in an article, I often don’t know who it is until a few days before. It can be anyone from everyday kiwis, to famous musicians, comedians, TV personalities, authors, celebrities, actors, or politicians, sometimes local or nationally famous and occasionally the odd lnternational megastar just to mix it up a bit. You just never know who might be the subject of the article.
By Sally-ann Moffat on Sunday, August 26, 2012 9:07 AM
I love how as Kiwis we get teased for the way we butcher/pronounce vowels. I have recently begun learning Italian, that most romantic and passionate of languages spoken in Italy.
By Sally-ann Moffat on Friday, August 24, 2012 8:23 PM
Today was the first day of the second ever New Zealand Chocolate Festival in Wellington. The Chocolate Festival is such a winner of an idea that I can't quite believe that nobody thought of it before! We have fashion, wine, art, jewellery, music, farming, beer, and harvest festivals, so this was long overdue. Plus it is quite possible that out of that list, the Chocolate Festival could become my firm favourite.
By Sally-ann Moffat on Thursday, August 16, 2012 5:30 PM
She started it OK. This is not something I dreamt up post ‘Fifty Shades of Grey’ reading coitus.
By Sally-ann Moffat on Sunday, August 12, 2012 10:29 AM
Last night at a glittering and glamorous event hosted by Rydges I was the co-MC and fashionista du jour of the Mid-Winter Charity Ball. It was my task to select the best dressed winners from the crowd and to help the silent auctions and raffles flow alongside radio personality Justin Rae.
By Sally-ann Moffat on Wednesday, August 08, 2012 11:27 AM
As we welcome Spring to the Southern Hemisphere we can look to the Northern Hemisphere for fashion inspiration. While we have been stylishly wrapped up in thermals, merino, puffer jackets and Ugg boots they have been enjoying wearing the very latest summer styles.  Now it is our turn to pick up their fashion cues and run with the top three trends for our Spring.
By Sally-ann Moffat on Thursday, August 02, 2012 11:24 PM
Ballet is many things to many people. To some it is a bore, or even (gasp) a chore that your friend or family member drags you to against your will. For others is it a calling, a lifestyle, their heart song and the ultimate achievement in performing arts. 
By Sally-ann Moffat on Monday, July 30, 2012 10:17 PM
Texture has become the new hot thing to be seen in and no texture is more dramatic than lace. Made famous in the 80’s by Madonna and Prince, again in the 2010’s by Taylor Swift and Emma Watson and iconically by Kate Middleton.  Don’t let those infamous examples fool you though because lace isn’t all about rock n’ roll, sex appeal or marriage vows.
By Sally-ann Moffat on Friday, July 20, 2012 9:10 AM
Fringe benefits is not simply a fun play on words about having a fringe, there really are many upsides to cutting one in.
By Sally-ann Moffat on Tuesday, July 10, 2012 10:17 PM
Sometimes I get given the chance to attend new movie previews. This is incredibly awesome when they are good movies. It is also absolutely horrendous when they are bad.
By Sally-ann Moffat on Thursday, June 07, 2012 12:40 AM

Today my favourite musician, singer, songwriter and all round freaking musical genius Prince Rogers Nelson turns 54.

By Sally-ann Moffat on Friday, May 18, 2012 12:07 AM
In a few short hours I jump on a plane along with a few good friends to make the Purple Pilgrimage. We are jetting off to Brisbane to see His Royal Purpleness: Prince
By Sally-ann Moffat on Friday, April 13, 2012 12:35 AM
I’m going to let you all in on a secret. Wearing the right kind of coat for your body shape is good for your health.
By Sally-ann Moffat on Friday, March 23, 2012 10:25 PM
It was every commitment phobics worst nightmare: 19 brides in one room.  Hairspray, bobby pins, lip-gloss, bronzer and rescue remedy were their weapons of choice.
By Sally-ann Moffat on Friday, March 23, 2012 12:18 AM
From a composer who has worked with Dior to a choreographer who is currently the face of an Yves Saint Laurent men’s cologne it is impossible to attend Royal New Zealand Ballets triple bill NYC and ignore the fashion.
By Sally-ann Moffat on Tuesday, March 20, 2012 2:12 AM
I took my chances queuing for ‘Tix for twenty’ in the last week of the NZ Festival.  After an hour of queuing and freezing my a$$ off lady-luck proved not to be on my side that day. Bitch. However by the time I threw in the towel and admitted defeat I had caught a bad case of Festival Fever.
By Sally-ann Moffat on Monday, March 19, 2012 10:54 PM
For some unknown 'to my conscious mind' reason  I often find myself baking at night. Tonight is one of those nights.
I am baking (if you can call it that) CHOCOLATE CRACK.
By Sally-ann Moffat on Wednesday, February 29, 2012 5:17 PM

The idea of wearing white clothing is enough to make most of us shiver in fear. It is not so much the clothing item as the whiteness itself and the thought of expertly maintaining that pure whiteness that sends us into a tail spin.

By Sally-ann Moffat on Tuesday, February 14, 2012 5:57 AM
The pulse quickens, you begin to sweat, you lose the power of coherent speech and the softest touch sends shivers up your spine. It sounds like an illness, but don’t call the Doctor just yet, you might just be in love.
By Sally-ann Moffat on Wednesday, February 01, 2012 12:44 AM

Picture a wedding dress in your mind’s eye. Is it white? An off the shoulder number, perhaps a strapless bodice and floor length flowing full skirt? I bet it is exactly that dress. Because today’s modern bride seems to be stuck in a cookie cutter vortex of never ending repetitious strapless whiter-than-white tulle confections.