Blog -  Sally-Ann Moffat

I served my early fashion apprenticeship in shoes, glorious shoes, moving into high fashion retail as a buyer, merchandiser and manager working with top New Zealand fashion labels. I have written for fashion magazines and the web, modelled both in print and on the catwalk, styled fashion shoots and presented numerous live TV segments on fashion and style. Over the years I have worked with the best in the biz (including Trinny and Susannah) and picked up tips and trade secrets that I love to pass on to others in the hope of making us a nation of incredibly well dressed, happy and ridiculously good-looking people. This space is where I’ll be sharing my musings on style, beautiful things and anything that tickles my fancy.
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By Sally-ann Moffat on Wednesday, May 26, 2010 8:14 AM
Men this tip is for you! Wear a piece of knitwear. It might be a vest, a cardigan or a sweater. There is something indescribably hot that happens with the combined juxtaposition of a hard muscular man in a soft fabric. It simultaneously screams raw animal magnetism and gentle tenderness and it is, in a word: irresistible.
By Sally-ann Moffat on Tuesday, May 25, 2010 12:23 PM

Let’s escape winter and the recession for a moment shall we? All this talk of doom and gloom combined with feeling the sting of the winter cold snap gives us the perfect reason for distracting ourselves for just a moment with a little bit of glamour.

 

Enter the shoe. Behold its beauty and its grace, for the humble shoe has mystical powers.

By Sally-ann Moffat on Saturday, May 22, 2010 7:31 PM

Ice cream and fashion. Mostly these two things meet when I drop my icecream down my front in the dark at the movies...whoops....but good old Mr Whippy is a brilliant metaphor for style.

By Sally-ann Moffat on Sunday, May 09, 2010 7:42 PM
This quote is a favorite of mine, and has been for years because not only is it very James Bond (who is a style icon) but it is also, for me, about keeping an open mind which I believe is a vital factor in fashion and style.
By Sally-ann Moffat on Sunday, May 09, 2010 12:40 PM
It is always good for me to eat a slice of humble pie. I had a particularly delicious piece yesterday – involving a stunning red velvet bias cut 1930’s dress - that had me laughing out loud at myself in a downtown fitting room.