Blog -  Sally-Ann Moffat

I served my early fashion apprenticeship in shoes, glorious shoes, moving into high fashion retail as a buyer, merchandiser and manager working with top New Zealand fashion labels. I have written for fashion magazines and the web, modelled both in print and on the catwalk, styled fashion shoots and presented numerous live TV segments on fashion and style. Over the years I have worked with the best in the biz (including Trinny and Susannah) and picked up tips and trade secrets that I love to pass on to others in the hope of making us a nation of incredibly well dressed, happy and ridiculously good-looking people. This space is where I’ll be sharing my musings on style, beautiful things and anything that tickles my fancy.
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By Sally-ann Moffat on Tuesday, June 21, 2011 11:16 AM
I met up with a couple of Welly fashionista ex-pats last night who have just had a quick trip around NZ. They confirmed for me Wellington’s status as The Style Capital. This is not about bias as Mickey and Ra of MisteR fame don’t live here anymore. It is simply an observation.
By Sally-ann Moffat on Wednesday, June 15, 2011 10:31 PM
Tonight, thanks to ZM’s New Hot Guy and his gorgeous little Chihuahua puppy Priest I got to see the preview screening of Bridesmaids. I have been a Bridesmaid myself twice, so I know the potential pitfalls and pandemonium that can befall the Bridesmaid and indeed the whole Wedding party. I have seen it all: tantrums, family in-fighting, budget blowouts and psychotic jealous sisters.
By Sally-ann Moffat on Friday, May 20, 2011 2:37 PM
Each season for the past three or so years I have teamed up with Westfield Queensgate (or as I fondly refer to them ‘my local’) to present the latest looks of the season. We have covered everything from boho to sport luxe.
By Sally-ann Moffat on Friday, May 20, 2011 2:33 PM
Presenting the ZM and Westfield Style Session is always fun and because it is live there is always something that can and will go wrong. This time it was that my head set microphone was brand new and wasn’t wearing its fluffy cover thing (what is that called?!) so every time I breathed it sounded like Darth Vader was on stage with me.
By Sally-ann Moffat on Monday, May 16, 2011 10:16 PM
I believe all Mums have a Yummy Mummy hiding within. Often she is kicking and screaming to get out. The biggest block to realising her magnificence is finding the time to make manifest the Yummy Mummy persona when the world now revolves around a helpless tiny being. How to you get the balance between self care and baby? How do you even find the time?
By Sally-ann Moffat on Monday, May 09, 2011 12:13 AM
It was dreamy eyed excitement that got me out of bed early this morning (Mothers Day) to meet my Mum at my local Farmers, for the two of us to see the replica of the Royal wedding dress.
By Sally-ann Moffat on Friday, May 06, 2011 10:42 AM

Someone once told me that being a mother is akin to having your heart run around outside of your body.

By Sally-ann Moffat on Friday, April 29, 2011 12:05 AM

Driving home tonight this awesome rock anthem from the glam rock band Europe was on the radio. I don’t know that 'The Final Countdown' would be on Catherine and Williams’s playlist tonight but I thought it was the perfect tune to listen to in the lead up to tomorrow’s big event.

By Sally-ann Moffat on Wednesday, April 13, 2011 11:18 PM

Amelia Earhart was not only a pioneer of the skies, but she led the world as a fashion icon of her time. As she circumnavigated the globe, the women of the World were quick to adopt her unique spin on fashion. This winter we are all about to be inspired by her androgynous adventurous sense of style because Amelia is taking off all over again as almost every store adopts a little bit of Amelia’s look and makes it their own.

By Sally-ann Moffat on Wednesday, April 06, 2011 10:52 PM

It was such a gorgeous afternoon today that my boss gave me the afternoon off. That my boss is me doesn’t make a free afternoon any less special.

By Sally-ann Moffat on Tuesday, April 05, 2011 11:49 AM

2011 will be the year that woman across the world begin faking it, if they haven’t been secretly doing it all along.

For in 2011 the call of the wild will be too strong to resist. It will be the year that sees even the most shy and retiring amongst us un-leash their inner animal.

By Sally-ann Moffat on Tuesday, April 05, 2011 11:48 AM
Last night I was a contender in my first ‘style-off’. Much like a’ walk off’ a style off is a fashion term for when two people try to out style each other.
By Sally-ann Moffat on Thursday, March 24, 2011 9:35 PM

I have moved through feeling helpless and hopeless about the Christchurch earthquake, today I feel excited and motivated because I have had an idea of how I can help, it has come to fruition thanks to the generous support of many many people and I hope to see you there.

By Sally-ann Moffat on Saturday, March 12, 2011 2:08 AM

Move over Baby....I have just had the time of my life. I have been working deep in the bowels of the Opera House as a dresser of Drag Queens.  Hold up - What do you call a group of Drag Queens? A gaggle? A herd? A flock? A gleam would be appropriate (with all the sequins..). well, I was backstage with my flock of Drag Queens, preening, ohhing ahhing and not only was I witness to their mystical metamorphosis but I ended up being a mine of information, tips and tricks for them.

By Sally-ann Moffat on Friday, March 11, 2011 5:51 PM

I got the brief for a big commercial shoot. The keywords were elegant, glamorous and timeless. “No problem” I thought. The items to shoot were stunning, the setting was a beautiful house high up on a hill. “Gorgeous” I thought. The female model was someone I knew “Beautiful” I exclaimed. I knew the photographer “So talented” and the make-up artist “Award winning”. I began to think “This is going to be absolutely brilliant”. Then I heard something that unnerved me.

By Sally-ann Moffat on Wednesday, February 23, 2011 11:49 PM

It is midnight and the biggest natural disaster to hit NZ is just over 24 hours old.

Christchurch is in ruins. Death and destruction dominate the news.

By Sally-ann Moffat on Wednesday, February 09, 2011 11:05 AM

All of us look into our wardrobe from time to time and exclaim with despair: “I have nothing to wear!!”.  Which obviously when staring at a closet full of clothing is absolute nonsense. Instead of being our own worst critic what we need to start asking ourselves is “How can I make my wardrobe exciting again?”

By Sally-ann Moffat on Saturday, January 29, 2011 10:59 PM

The Wellington Cup has been and gone for 2011. It was the first day in my history of attending the cup that there was rain. We could not escape the puddles. Even undercover, the rain ran everywhere seeping into pools under our feet to the point where we could not dodge them. We were literally standing in puddles, and there was nowhere to go to avoid them.

By Sally-ann Moffat on Thursday, January 13, 2011 11:35 AM

Wellington Cup Day is just around the corner and I can't wait! The whole day is a smorgasbord of fun and excitement and during my 13 or so years attending I've enjoyed it every which way but loose. From the members stand, from inside a corporate tent, as a picnicker, as an entrant and winner and judge of Fashion in the Field and as a betting punter. However you chose to spend your day, it is not to be missed and much like WOW, is one of Wellingtons annual events that just gets better every year. Wellington always, without fail, puts on the most perfect scorcher of a day and makes sunscreen the most important and in-demand fashion accessory for everyone!

By Sally-ann Moffat on Tuesday, January 11, 2011 10:26 PM
Welcome to 2011. It's great to be here. It seemed so very far away. 2011 seemed like 'the future', a future where we'd all be eating dinner in pill form and wearing uniforms that make us all look a little bit like superheros. Well, here we all are. And it is not like that at all. Thank goodness. I can still go and gather a salad from my garden (don't mind if I do) and we are all free to express a little bit (or a lot) of our personality in the choices of clothes that we wear, music we listen to and way we talk.
By Sally-ann Moffat on Saturday, December 25, 2010 12:26 AM

Fa la la la la – la la la la. In the eighteenth century when these lyrics were written 'gay' meant bright and showy. I like to keep this in mind when deciding what to wear on Christmas day. Of course because I live in Wellington, home of the southerly, the northerly and any wind that blows, the weather is always a major factor when deciding. But more than that, I want to have fun, and make myself and others smile.

By Sally-ann Moffat on Thursday, December 16, 2010 10:43 PM
Not being chained to a desk over summer has its rewards: I have been putting my spare time to good 'domestic goddess' use. My first big project has been to re-cover the dining room chairs. His Highness has been complaining that he finds them uncomfortable, even going so far as to suggest that we get new ones. 'New' is not a word I like to hear when describing furniture for my 1920's home. I prefer vintage, retro, antique or old. So the chairs stay. They match the oak dining table perfectly, and I am quite enamored by the carvings and the turned legs on them. I have however decided to give them a long overdue and desperately needed makeover which will be my first-ever attempt at re-covering something... for I am an upholstering virgin.
By Sally-ann Moffat on Monday, December 13, 2010 10:07 AM

I'm immensely proud to be a New Zealander and to be born and bred in the Hutt. My heart swells with pride when I recognise each time little ol' Aotearoa has led the world in something, whether it is in giving women the vote or conquering Mt Everest, inventing the electric fence or splitting the atom.

World firsts and New Zealand are something that have gone together since literally the dawn of time. We see the sunrise first and perhaps that is what gets our number 8 wire innovative brains ticking in the direction of innovation and ideas?

By Sally-ann Moffat on Wednesday, December 01, 2010 7:06 AM
It is the first of December and all through the house, on the radio and in shopping centres North and South, we hear the sound of Christmas Carols belting out. For the last month “The Best Christmas Album in the World EVER!” has been advertised to death on television. I think this double CD compilation is a fantastic idea. This Christmas, right at your fingertips, you could have all of your favourite Christmas carols and songs to play as much and as loud you wish. If only real life was as easy.
By Sally-ann Moffat on Friday, November 19, 2010 4:47 PM
After reading the quote at the beginning of the Project Born programme from Neonatal Trust NZ CEO Michael Meads “The older you get the more life accelerates”, I am that little bit more grateful to be alive and to have my life accelerate especially last night because I was present at the inaugural Project Born event. An event not to be missed. I think that everyone who attend last night will enjoy being able to say “I was there at the very first one.”

 

By Sally-ann Moffat on Friday, October 29, 2010 3:11 PM

Travel and style are more often than not sworn enemies so the thought of five weeks living out of a suitcase was enough to strike fear into this fashionista's heart. Multiply it by one hundred million-gazillion-fold when a country I am visiting on this whirlwind globe-trot is one of the most fashionable destinations on the planet: Italy.

By Sally-ann Moffat on Friday, August 20, 2010 4:35 PM

'I'm not really a waitress' might be OPI's best selling colour around the world, however it is not the colours that tickle my fancy. I am a sucker for their tongue in cheek, playful, witty and outrageous names, who cares what shade of red or pink they are – they are irresistibly clever. I will often choose a colour based purely on the name and what it means to me as it gives me the perfect way to express myself.

 

By Sally-ann Moffat on Friday, August 06, 2010 12:34 PM

This season all the wrongs in footwear fashion are suddenly right. Wearing hosiery with open toed shoes is a strong look and shock horror it is evolving into wearing socks with heels  as seen on the catwalks of Burberry, Hermes, Dior, Rochas, Westwood & Yamamoto.

 

I can almost hear the sharp intake of breath, and yes it is a shock to us all. Now I am not saying that we should all run out and adopt this look every day, but I do encourage us all to give it a go. It might just be the best thing since magic knickers, so don’t knock it until you try it. It is a look so wrong, it is right and by embracing the wrongness of this fashion fad you might just discover a whole new way to rock your favourite heels. Don’t be scared, breaking the rules is fun, besides every fashionista worth her Monolos knows that all fashion rules were made to be broken. Just because wearing hosiery with open toed shoes has been a fashion faux pas since the dawn of time, who says that rule is right?

By Sally-ann Moffat on Thursday, August 05, 2010 2:47 PM

This winter I have been rugged up indoors trying to stay warm, and I have to confess that I have taken to finding inspiration in the bottom of a bottle – a bottle of perfume that is.

Spring cleaning has begun early at my place and by clearing out hidden clutter in dresser draws I have happily discovered some long lost loves: my previously banished perfume loves and I am delighting in using them up right to the very last drop.

My old bottle of almost-all-gone Calvin Klein Escape transports me through the seasons to summers at the beach, warm sun and sand, dreamy tranquil moonlit nights – and right now I’d do anything to escape this dull wet winter. And so, with the tightening of my financial belt cutting off any chances of an actual tropical escape, I can at least smell like I just got back from holiday thus lifting my mood even on the darkest days.

By Sally-ann Moffat on Thursday, July 22, 2010 10:30 PM
The prospect of jetting off to Auckland for a one on one interview with an international fashion megastar such as Collette Dinnigan is an exciting thing to wake up to on a wet and windy Wednesday morning. Deciding what to wear is the daunting part because it only takes one mistakenly hideous outfit to make a bad first impression.